Blog

Topics of the Month

It’s our selection of interesting news headlines related to marketing, data visualization, privacy, architecture, as well as tools or other topics that are of interest to us. Marketing Marketing Land provides a good summary of Google’s new policy on interstitial ads. Interstitial ads are the ad overlays that hide mobile web page when a user Continue reading

Privacy Policy

An important component of your website is its privacy policy that tells the website visitor what information is collected about them, how the information may be used, and how to access or contact your company about the information collected. The U.S. Federal Trade Commission (FTC) provides some guidelines and regulations, while the State of California Continue reading

Topics of the Month

It’s our selection of interesting news headlines related to marketing, data visualization, privacy, architecture, as well as tools or other topics that are of interest to us. Marketing Nieman Journalism Lab provides a collection of predictions for 2016. Some good predictions and suggestions on what to think about in 2016 from over 100 individuals in Continue reading

Love of Cookies

December 15, 2015
Love of Cookies

The love of cookies is everywhere on the Internet. It’s the little cookies that are either stored temporarily for a customer’s session or more permanently on a customer’s device. Almost every website will give the customer at least one or more cookies. These are the cookies that recognize that the customer is a new or Continue reading

Topics of the Month

It’s our selection of interesting news headlines related to marketing, data visualization, privacy, architecture, as well as tools or other topics that are of interest to us. Marketing From Harvard Business Review, the results from the CMO Survey on the effectiveness of analytics to improve profits that impact the bottom line. However, surprisingly the use Continue reading

Responsive Site Tracking

November 16, 2015
Gone are the days...old west town

Gone are days when pages on a site were one-size is viewed by all. Many sites have changed to have content shown based on the customer’s screen size. What this means is that content and more specifically call-to-actions may perform differently based on what the customer sees. Having a good understanding of how a page Continue reading

Topics of the Month

It’s our selection of interesting news headlines related to marketing, data visualization, privacy, architecture, as well as tools or other topics that are of interest to us. Marketing Interactive Advertising Bureau (IAB) released their L.E.A.N. Ads program designed to address user-experience, lessen the interruption between the content on the page and the ads, and reduce Continue reading

Measuring Success of Your Home Page

How to measure the success of a home page has challenged many marketers and site owners as the home page serves multiple purposes: to inform, to transition, and to convert. When there is a discrete landing page for a campaign, or a product page with the single CTA, then it’s more obvious how to measure Continue reading

Topics of the Month

It’s our selection of interesting news headlines related to marketing, data visualization, privacy, architecture, as well as tools or other topics that are of interest to us. Marketing Knowledge@ Wharton spotlights how Netflix uses data to influence what you watch, and still keep focused on their core business. Eaon Pritchard makes an argument that we Continue reading

Integrated Corporate Site

If you answer “YES, my site should exist even if it doesn’t generate revenue!” there arise other burning questions. How do you define a site strategy and measure its performance? What does a success story look like if it’s not directly tied to revenue? If you haven’t read the first blog in this series, you Continue reading