It’s our selection of interesting news headlines related to marketing, data visualization, privacy, architecture, as well as tools or other topics that are of interest to us.

Marketing

From Harvard Business Review, the results from the CMO Survey on the effectiveness of analytics to improve profits that impact the bottom line. However, surprisingly the use of analytics is limited.


RealSEO summarized the results of the 2015 B2B Video Content Marketing Survey Results, the confirmed that “73% of respondents believe that video positively impacts marketing results and ROI”. Yet many companies struggle to justify making a greater investment in video due to the inability to accurately measure ROI. It’s the challenge between “believe” and “proof”.


Data Visualization

Some simple tips to make better visualizations are supported by a study from MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL) and Harvard University. The simple steps are 1) make titles in graphics count, 2) pictures are worth more than a few words, and 3) repeat, repeat, repeat.


IA and UX

With all the hype about data, the user experience that impacts the brand can be pushed aside. The brand experience that provides the best user experience comes from an integrated approach with data and the UX teams working together.


Privacy

The authors from McGuireWoods LLC theorize that Google and Vizio’s recent privacy litigation could have been mitigated if more disclosure was provided to the customer. It’s a reminder to review your own data privacy practices, and make sure that the privacy practices are clearly communicate to customers these practices, and well as honored.


Tools / Products / Services

From Optimal Workshop, TreeJack is an easy tool to help validate the information architecture of the site content.